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Our Web and mobile strategy


Preliminary Research and Discovery

  • In-depth research of the field, market pool, and target population
  • Establishing the strategy to best accomplish your goals within budget and timeframe
  • Determining the full and final in-depth scope of the project

Strategic Planning:

  • Conception of the main goals of the website and of the users' pathways, including what we call the preferred customer pathways.
  • Conception of the website's flow
  • Preparation of detailed charts and wireframes showing the different areas of the website, their features, the technologies that will be implemented, etc...
  • Optimization of the navigation according to the application's goals

Web Development & Graphic Design Work

  • Conception and creation of the graphic theme of the website and of the web application, including color scheme, atmosphere, general look and feel, etc...
  • Conception and creation of all the graphic elements of the website
  • Front End Programming
  • Top quality hand coding of all the web pages
  • Advanced programming and integration of latest front-end web technologies for enhanced user experience and usability
  • Server-side Development
  • Integration of the databases
  • Integration with all features including shopping cart, checkout, and membership accounts, etc...
  • Quality Assurance and Launch
  • Extensive testing to ensure the application is bug free and is fully compatible
  • Fine tuning the final details of the application design and features
  • Configuration and setup of the server that will host the website
  • Migration of the site to the live server and launch!
  • SEO, Promotion, Statistics and Reporting

DRIVING TRAFFIC

A great product and website is worthless if nobody can find it. We drive the right traffic through a custom combination of the following strategies:

  • Search Engine Optimization
  • Pay-Per-Click
  • Social Media
  • Blogging


LEAD GENERATION

We turn anonymous site visitors into leads by developing optimized landing pages and calls-to-action where visitors exchange their information for premium content such as whitepapers, case studies & guides.

  • Landing Pages
  • Calls-to-Action
  • Premium Content
  • CRM Integration


ANALYTICS & REPORTING

We believe marketing is an investment, not an expense. Therefore we focus on closed loop reporting and metrics that show which marketing efforts and channels result not only in visits and leads, but sales.

  • Analytics
  • ROI reporting
  • CRM Integration
  • Closed Loop Reporting


*PHP used where appropriate based on development environment.